Using Linkedin To Get a Job

The book I read to research this book was How To Get A Job Using Linkedin by Sebastien Ace which is a very good book that I bought from kindle. Obviously this book is about using social media site Linkedin to find employment and you shouldn’t just use it when you are made redundant or whatever. You should use Linkedin before that to gain contacts who are influential. There is a type of paid membership specifically for people seeking employment which among other things lets them view up to 500 profiles. Free membership only has limited benefits among which is they can’t send out contact requests. There has been an explosion in social media sites especially in people joining the main ones. Any seeking employment probably includes using other sites including facebook, twitter and other types of employment site like monster. Unlike other employment site like monster where jobs are advertised linkedin is about getting the right person for crucial jobs. Often companies hire headhunters to get the right people for important jobs and are normally successful people already in good jobs who are looking to further there potential. It isn’t so much about giving jobs to people already unemployment and lets face it companies don’t need headhunters for that as there are already plenty of unemployed people actively seeking work who could easily fill every vacancy several times over. This book is only around 20 pages so is only short. I did enjoy reading it and do recommend it.

Promoting Your Business On Facebook

The book I read to research this post was How To Promote Your Business On Facebook by Tim Felmingham which is a very good book that I bought from kindle. The book is around 50 pages so quite short. It obviously about marketing your business on facebook and in that regard there isn’t a lot of new information. It is essential you use a business page as a personal page will be deleted by facebook if you use it for business. You can use some software called canva for creating a profile pic. A business page also gives you facebook insights which gives you marketing and statistical information regarding your business page which you don’t get with a personal one. There is a facility for marketing your business where you can target users of certain demographic and send adverts for a fee to those users. These demographics can be very specific with only a small number of people meeting the criteria or very large number and you probably want something in between. It can be cost per impression or cost per click. The latter being they visit your page. Most businesses promote on facebook and try to get the customer to visit their website to actually buy the item via a clicked on link. Some do the transaction on their facebook page. This is an interesting book that I do recommend.

Amazon Affiliates

The book I read to research this post was Amazon Affiliate Niche Sites by Rawee M which is a very good book that I bought from kindle. This book is about selling stuff as an affiliate which means you get a comission on what you sell and the company like Amazon handles sending the item out. With Amazon there is also various packages like Amazon Local worth trying where you get commision for people in your locality making purchases. It’s a good idea to have your own website and links to your Amazon pages where they can make the purchases. A lot of people use a hosted version of WordPress which can have plug ins to automate the various things. It avoids lots of programming. Some people use several sites to maximize the number going to their Amazon pages and will use something called thin content where you put a small amount of good content about the products to encourage the search engines to list them. You can also be an affiliate for more than one company collecting comissions on a variety of products. This book is around 100 pages so is a reasonable length. I enjoyed it and do recommend it. The book does also go through the processes of setting the various things up with a variety of tutorials.

Adobe Illustrator CS6 Intermediate Part 4

In this post on Illustrator CS6 I am going to continue from the last post. a is the direct select tool. If you want to select similar objects but they are different letters or numbers it won’t work. cntrl+spacebar is the temporary zoom feature. save / save selection – saves everything on the artboard. It’s particularly good for saving different components. cntrl+8 zooms out. Any effects have a preview tick box that when you select it allows you to preview it prior to applying it. window/ pathfinder – lets you apply simple shapes together and subtract them to get complex shapes. You can also place shapes in front or behind each other prior to applying it. Illustrators job is to simplify and replace the task of drawing. You don’t necessarily need to be a good artist but have to have a good idea what you want. You can draw with the pen tool in freehand though. cntrl+j – joins 2 open lines. This is a particularly good tool. There is a unite button in parhfinder that joins 2 shapes to make 1. alt+clicking on unite creates a compund shape. This is a shape consisting of lots of separate components. You can also drag a component to a different part of the artboard and it will remain a part of the shape.

Adobe Illustrator CS6 Intermediate Part 3

To start off with I’m going to look at the tiling within Adobe Illustrator. If you click on Align/ Align to etc it aligns them to something. You need to then select Object/ Group. You can align to artboard which is one option. You can select one item with the mouse and then shift select which selects everything in sequence or control select which selects multiple individual items. cntrl+alt+a selects everything on the artboard. object/ ungroup – ungroups the objects. There is also a groups option. To distribute the tiles evenly you need to distribute with columns frozen then the same with rows frozen. Otherwise they get scattered around. cntrl+shift+g – ungroups objects. cntrl+g – groups objects. shift+o switches to artboard tools. m is the rectangle tool and v the selection tool. To switch out of a mode into a neutral mode is cntrl+o

PC Computers

The book I read to research this post was PC Systems Installation And Maintenance by RP Beales which is an excellent book that I bought from a car boot sale. This book is about computer building and repair and although quite old published 1999 is still very interesting. It is written by someone who teaches at Worcester College Of Technology. The PC standard came about when Microsoft developed PC-DOS for IBM computers and they let other companies develop it as MS-DOS which became an open standard and fuelled development of those computers. In 12 months they sold a 100,000 computers and of course it developed into Microsoft developing the Window operating systems. An operating is little more than a program that opens every time the computer comes on and some people choose to have a program open in the same way like a media playing software for example. An operating system is probably the most useful software you will ever have with your computer as it provides you with many options least of all being it enables your computer to play other software and allows the various hardware to function. I know a computer engineer who was a huge fan of BIll Gates and Microsoft and reckoned he deserved to be the richest man in the world on the basis of Windows 95 alone and lets face it it was a game changer. Even when the reviewers have slated various editions of Windows like Windows Vista struggling to run on certain computers, we have often looked back on them and thought actually they weren’t that bad. I know Windows 8 hasn’t been hugely successful with a lot of it being people having to learn the Metro which incidently can be turned off. Maybe we have to wait and see how people in the future will look back on that. This book is around 520 pages so is a decent length. Certainly if you want to learn a bit about the development of computers this is an interesting book to read. I certainly enjoyed it and do recommend it.

Facebook Marketing

The book I read to research this post was Facebook: Facebook Marketing by Adam Richards which is a very good book that I bought from kindle. This book is around 45 pages so is quite short. It tends to cover territory covered in other books and there isn’t a lot new here. It mostly looks at marketing for a business on facebook. You need a personal and business pages. You have to bear in mind you are the administrator for these pages and as such have to distribute information consistently. You can use hootsuite or sprout social to send out updates at specific times. Don’t forget there are over 800 million members and you have to stand out. One way is word of mouth always do the right thing by your customers and remember they are your ambassadors. Also send out messages promoting your company. You can pay with paypal for a secure transaction. It offers a certain amount of protection and sometimes gives refunds if it goes sour. It is mainly for use with sites like ebay. You can use a variety of criteria to find prospective customers. Things like location and online behavior. I did enjoy this book and do recommend it. There is better books out there though.