The book I read to research this post was Location Based Marketing For Dummies by Aaron Strout et al which is a very good book which I bought from Amazon. This book is all about using Location Based Marketing websites to promote your business. The biggest website among these sites is Four Square but Facebook Places if it continues to be integrated with Facebook looks likely to become the biggest. There are lots of sites within this sphere each one a bit different to the rest so it may make sense to market your business on one of these. A lot of these sites integrate with the really big sites like Twitter & Facebook so in a lot of cases people can access relevant information without visiting the LBM site. One way companies can market on these sites is offering virtual gifts to customers. These can be something like a pin with a picture and there is talk about making it possible to trade these gifts. Your business can vary these virtual gifts from week to week and in some cases these have become collector’s items. Another way is offering relevant bargains. Often someone will put an update on a site saying they are looking for something and if you offer them the item at a reduction and you are nearby you almost certainly have a sale. To get you started here is a list of LBM sites.
Archive for the ‘location marketing’ Category
Location Based Marketing
Posted: July 4, 2013 in books, business, facebook, foursquare, internet, location marketing, marketing, online marketing, web marketingTags: books, business, facebook, foursquare, internet, location marketing, marketing, online marketing, web marketing
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