The book I read to research this post was Salesforce.com for Dummies 4th edition by Tom Wong et al which is an excellent book and which I got from kindle. Salesforce.com is an online CRM form of software. By online I mean that you pay a monthly direct debit, you access the program over the internet and most of the processing is done by salesforce.com’s servers. There is loads of different options as to what version to use. CRM is an acronym for customer relational management. Salesforce.com is part of cloud computing which is revolutionizing computing especially for businesses. There are two major types of groups who can benefit from salesforce.com which are sales departments and customer relations which in a lot of companies are merged to some degree. There is a database version called Force.com and for those interested in marketing there is a jigsaw database into which you can enter criteria and then email people who are on that database. Salesforce.com integrates with twitter & facebook so you can keep in touch with your staff. There is special business versions of twitter and facebook which are worth looking into. If you have a business website you can integrate salesforce.com and force.com into it although you need specialist help to do that. There are also certification programs in salesforce.com.
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