Google Adwords

The book I read to research this post was Google Adwords for Dummies by Howie Jacobson et al which is an excellent book which I bought from kindle. Before reading this post it might be an idea to read my post on google adsense if you haven’t already done so. Adwords is part of the google search engine. When you do a search for something there’s a separate part with just a few search results. Them people have paid google for that placement & that’s part of google adwords. You can either have CTR or click through rate where you pay for anyone clicking on your link or CTC or click through conversion where you connect up your shopping cart & pay for each order. Obviously what you pay on CTR is a lot less than you pay on CTC. Also only one CTR click per person per day is counted to prevent fraud through multiple clicking. If you run a company it’s a good idea to try both systems to a very limited extent at first because google lets you specify a limit for how much you wish to spend per day. If you are using adwords you need to let growth build up gradually & some companies are put off when they don’t see loads of orders straight away. Alot of people need to see your adverts several times to help them trust you. There’s a free downloadable adwords editor that lets you configure adwords offline. They tell you how popular keywords & phrases are & then you bid on them & finally it’s worth mentioning some companies spend over $1million dollars a month on this.